Reference

Text formatting codes are used to create fancy colorized text, they are prefixed with a grave symbol `. After using a formatting code such as `o (italic) it has to be reset, otherwise it will continue until the end of the text.

Some older maps may use the depreciated ยง section symbol to specify formatting codes. This symbol should not be used in new map files.

Examples

<item name="`iFrozen `rWater" material="snowball"/>

<line>This is one of three of `9Blue Team`r's victory monuments.</line>

<item name="`1Blue `4Red `rNone" material="book"/>


Chat Colors

Minecraft Colors .png

ID Color Name ID Color Name
0 BLACK 8 DARK_GRAY
1 DARK_BLUE 9 BLUE
2 DARK_GREEN a GREEN
3 DARK_AQUA b AQUA
4 DARK_RED c RED
5 DARK_PURPLE d LIGHT_PURPLE
6 GOLD e YELLOW
7 GRAY f WHITE
Text
ID Function
k MAGIC
l BOLD
m STRIKETHROUGH
n UNDERLINE
o ITALIC
r RESET

The magic formatter will convert all the text after it into a scrambled, constantly changing mess of letters.

NOTE: Reset resets all color and text styles.

To have a line all italic and one word red you will have to to do the following.

<!-- Everything is italic and the word "italic" is also red -->
<line>`oThis is a `citalic `r`otext with a single red word.</line>

Copied from: bukkit docs - Chat Color